NAACP, Airbnb Partner to Promote Travel, Offer New Economic Opportunities to Communities of Color

Style Magazine Newswire | 8/4/2017, 9:35 a.m.
The NAACP, the country’s original and largest social justice organization and Airbnb, the world’s leading hospitality company, launched a landmark …
Derrick Johnson, interim president and CEO of the NAACP, Belinda Johnson, Airbnb's chief business affairs officer and Leon Russell, chair of the NAACP Board. NAACP

Source: NAACP.org

The NAACP, the country’s original and largest social justice organization and Airbnb, the world’s leading hospitality company, launched a landmark partnership that will help spread the economic benefits of home sharing to more communities. Under the new partnership, Airbnb and the NAACP will conduct targeted outreach to communities of color to help more people use their homes to earn extra income. By increasing the number of travelers to communities of color, the partnership will spread the economic benefits of tourism. The partnership also includes a unique revenue sharing model: Airbnb will share 20 percent of its earnings from this partnership with the NAACP. The NAACP and Airbnb will also collaborate on a series of projects to support Airbnb’s ongoing efforts to increase workforce diversity, as well as support Airbnb’s supplier diversity goals.