The Houston Hispanic Chamber of Commerce Receives the 2017 “Marketer of the Year Award” in the Economic Development Category
Style Magazine Newswire | 12/6/2017, 7:03 a.m.
December 6, 2017 – (HOUSTON, TX) – The Houston Hispanic Chamber of Commerce was named the 2017 Marketer of the Year for the Economic Development category during the Annual Marketer of the Year awards ceremony celebrated on Monday night at the Houston Museum of Natural Science. The award ceremony was hosted by the American Marketing Association - Houston Chapter. This is the second time in a row the Chamber is awarded this honor and the third time in the last 10 years.
The American Marketing Association’s Marketer of the Year Award (MOTY) recognizes marketing teams across Texas for their yearly marketing initiatives. MOTY distinguishes the top performers in the Texas marketing community for doing what they do best: branding a company, reaching a new audience, growing the business and changing perceptions.
“In 2016, the Houston Hispanic Chamber of Commerce went through a complete re-branding which led us to win the Marketer of the Year Economic Development award last year,” said Dr. Laura Murillo, the Chamber’s President & CEO. “Since our rebranding, the Chamber has been able to focus on growing our visibility in the region through greater media exposure at the local and national level as well as, increasing our social media presence. The Chamber continues to grow its footprint as the leading regional advocate for the economic and civic interests of the Hispanic business community. We take great pride in having been named as the Marketer of the Year in the Economic Development category for 2 years in a row.”
At the forefront of the Chamber’s outreach strategy is social media. This year, the Chamber has set tangible social media goals – applying empirical engagement and follower growth goals for all digital channels. The Chamber utilized detailed user and follower data to better understand our audience while developing engaging content based on these analytics. In 2017 we have grown our social media platforms across the board over 30%.