How Pixar Made CoCo the Biggest His in Mexico’s History
Style Magazine Newswire | 12/8/2017, 10:33 a.m.
It’s official: Coco is the biggest blockbuster in Mexican history. Pixar’s story of Miguel, a small-town kid who longs to become a famous artist in spite of his family’s curious aversion to all things musical, has now earned more than a billion pesos—over $50 million—at the Mexican box office, well more than previous record-holder The Avengers. Mexicans usually appear in American cinema either as killers, bandits, migrants or, well, the help. Coco is something else entirely: a movie set in rural Mexico, rooted in Mexican popular culture, and in which there is not one single mention of crime or migration (other than toward the afterlife). It is a highly accomplished interpretation of a version of Mexico made in the United States, a neighbor with which Mexico has a rather complicated history—all the more so now. “Unlike most if not all other Pixar films,” co-director and co-screenwriter Adrian Molina (who is Mexican American) said in an interview.