HOUSTON, TX Jan. 20 -- MAXIM Magazine, a luxury brand known for bringing in top-tier talent, celebrity guests, tastemakers, and mass media press coverage to culturally celebrated events, is partnering with award-winning production company, Karma International to return to the biggest weekend in football on Saturday, February 4th, in Houston, TX. For the past decade, The MAXIM Party has been THE celebration during the Big Game Weekend and will continue to uphold its dominance in Houston this year as the number one and most-anticipated big game weekend event. Year after year, The MAXIM Party has proven to be one of the most premiere events for musicians, athletes, celebrities, influencers and entrepreneurs worldwide, and in 2017, the event will be taken to the next level.

This year, The MAXIM Party 2017 is taking place at the Smart Financial Centre – a state-of-theart, brand-new facility in the greater Houston area, accommodating over 4,000 tastemakers and VIP’s. The exclusive affair, produced by Karma International, has an outstanding talent line up, featuring hip hop recording artist Travis Scott, a deejay set by DJ Khaled, strolling performers, aerialists and more. Art, fashion, music and sports will all simultaneously collide for the ultimate immersive and exciting party experience, which will include multiple interactive areas, live artistic vignettes, theatrical lighting and concert level sound. Table buyers and celebrities will have beautiful, spacious, all-inclusive suites and tables on risen platforms overlooking the decadent and exclusive affair.

“Consistently producing the best events is like creating the best cocktails over and over again: You have to have the right recipe and source unique, flavorful, high-quality ingredients. That is exactly what we have done for The Maxim Party 2017,” says Dylan Marer, CEO / Executive Producer of Karma International. “We designed The Maxim Party production to be the ultimate interactive sight and sound experience, with renowned talent, great music, swanky ultralounges, an exciting location, and most importantly, the “right” people to include great brands and tastemakers such as Bud Light, Monster Energy, and a special tastemaker this year . We are proud to announce that The Maxim Party has garnered the support of Mr. Thomas J. Henry, one of the top, go-to personal-injury attorneys in the country and major philanthropist, Mr. Henry, is no stranger to the events scene, having thrown many successful multimillion-dollar, celebrity attended parties. As a producer, I could not be more proud to align with such great people and brands to produce The Maxim Party 2017 with the winning formula that will ensure our number one party status.”

Mr. Thomas J. Henry added, “I am thrilled to work alongside Karma International to present the premiere event of the 2017 Big Game Weekend - the Maxim Party. It promises to be a truly spectacular evening with an amazing talent line up including Travis Scott and DJ Khaled. Wealso look forward to our silent auction which will raise funds for Tree Media Foundation, a nonprofit organization committed to educating the public on environmental issues.”

We will have many great activations and interactive areas including the Monster Energy FMX Motorcycle Show and the Monster Energy Lounge with energy drinks to keep the attendees hyped throughout the course of the entertaining affair. America’s favorite beer, and the official beer of the NFL, Bud Light, will be offering refreshing beverages for all guests to enjoy. Zippo will also have their “Zippo Car” on-site so partygoers can engage in fun and frisky photo opportunities. Additionally, they are creating a custom one-of-a-kind Maxim Party lighters to

give away to select celebrities, influencers and VIPs. The Jewel Nightclub from Aria Resort Las Vegas facilitated bringing Travis Scott to the Maxim Party 2017 line-up to add to the over the top luxury nightlife style experience. For more information or to purchase tickets, please visit www.TheMaximEvents.com