Former vice president of marketing for the Houston Super Bowl Host Committee, Lisa Gagnon, was named an executive director at the Houston Livestock Show and Rodeo.

“Fresh off the most successful Super Bowl activation ever, Lisa’s tremendous background and experience will serve to propel the Houston Livestock Show and Rodeo to new heights,” said Joel Cowley, president and CEO of the Houston Livestock Show and Rodeo. “We are excited to welcome her to the marketing team.”

For the past two years, Gagnon has guided the marketing efforts for one of the largest sporting events in the world, Super Bowl LI. In her role as vice president of marketing, Gagnon oversaw all brand and marketing activities for the Houston Super Bowl Host Committee, including Super Bowl LIVE.

She was the driving force behind Future Flight, NASA’s drop-tower ride and virtual reality simulator that took passengers on a space flight to Mars and back — the ultimate wow factor at the 2017 Super Bowl LIVE fan festival.

Prior to the host committee, Gagnon served as the director of brand for waste disposal and environmental services company Waste Management. During her seven-year tenure with Waste Management, she managed all aspects of the company’s corporate brand, advertising and sports sponsorship efforts.

She also worked at Johnson & Johnson where she worked on the Tylenol brand on new product development and sports sponsorships.

In her new position with the Houston Livestock Show and Rodeo, Gagnon will be responsible for overseeing all marketing efforts for the Show, including advertising, public relations, communications, and broadcast and audio-visual components.

She received a bachelor’s degree in business administration from The University of Texas at Austin and a master’s degree in business administration from The University of North Carolina at Chapel Hill.

She and her husband live in Houston with their 7-year-old daughter. "The Houston Livestock Show and Rodeo is such an iconic event for the city; in many ways, even bigger than the Super Bowl,” Gagnon said. “I'm proud and excited to join the team."

The Houston Livestock Show and Rodeo is a Section 501(c)(3) charity that benefits youth, supports education, and facilitates better agricultural practices through exhibitions and presentation. Since its beginning in 1932, the Show has committed more than $430 million to the youth of Texas. For more information, visit rodeohouston.com and connect with #RODEOHOUSTON online via Facebook, Twitter, Instagram and YouTube for all of the latest news. The 2017 Show runs March 7 – 26.