Burger King Ticks Off Belgium’s Royal Family in Ad
Style Magazine Newswire | 6/2/2017, 9:46 a.m.
Source: Fox Business
Fast food giant Burger King, which is owned by Restaurant Brands International, is under fire with Belgium’s royal family for posting an ad pinning their company’s mascot (the King of burgers) with Belgium’s King Philippe. The ad called “Two Kings. One crown. Who will rule? Vote now,” invites Belgians to choose between the “kings” to “crown” the true ruler of the nation. Those who choose King Philippe, however, are then prompted by a message, “Are you sure? He won’t be the one to cook your fries.” The ad did not sit well with the royal family who is protesting with the chain.
