Drake Brings OVO Brand To U.K., Europe With Online Store

Style Magazine Newswire | 5/15/2017, 4:25 p.m.
The "More Life" rapper expands his style empire.
Drake (FADER Fort) Photo by Mike Munoz

The "More Life" rapper expands his style empire.

Drake's OVO brand is hitting more markets as part of an online expansion.

As announced on Instagram, October's Very Own has now opened an Internet-based store that will serve clients in the U.K. and other parts of Europe. Featuring a large number of pieces and accessories, the new retailer also includes athletic wear that come from the latest collaboration between Jordan Brand and OVO.The grand opening is also celebrating its invasion into the European market by offering consumers free shipping on all orders made overseas.

Drake announced the brand's presence in London will be huge later this year, so this online move, and fans can possibly expect the brand to release some additional exclusive clothing on the site within the next few weeks.

For more information go to http://www.hotnewhiphop.com

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