Radio One Changes Name To Urban One To Reflect Reach Across Multiple Media Platforms
CNN/Stylemagazine.com Newswire | 5/17/2017, 3:45 p.m.
(May 12, 2017) Radio One has changed its corporate identity to Urban One. The new moniker, which officially took place on the 18th anniversary of the company's initial public stock offering, is meant to reflect the "rich history as the most trusted source to inform, entertain and inspire the African-American community," according to a statement.
"More than 35 years ago, we proudly began representing Black culture by lifting our voices boldly, courageously and unapologetically," said CEO Alfred C. Liggins III. "Urban One's mission is to enhance and maintain our position as the largest distributor of urban content in the country."
Urban One's platforms -- TV One, Radio One, Reach Media, iOne Digital and One Solution -- reach 82 percent of Black America. Through its various platforms, Urban One's combined audience reach consists of 59 million households, 22 million listeners, 40 million video streams, 20 million unique visitors and 5 million app starts.
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