Black Business Partners Disrupt Multi-Billion Dollar National Coffee Supply Chain with Roots Java Coffee
Style Magazine Newswire | 5/25/2017, 9:30 a.m.
TULSA, Ok. - African Bean Company is the first nationally certified, African American owned coffee supply company providing national distribution. The company’s coffee is branded Roots Java Coffee.
From small communities on the Mississippi Delta to Brownstones in Harlem, African Americans have historically been devoted coffee consumers—helping to drive this multi-billion dollar industry. African Bean Company, founded in 2010 by Dr. Fitzgerald Hill, is making history as he and his partner, Clifton L. Taulbert (President & CEO) ensure that African Americans are now on the owner/supply side of the industry. This is truly historic.
The Company’s rich tasting coffees are the result of beans grown by independent Rwandan farmers in the fertile, high mountain region of the country. These farmers, many of whom survived the horrific genocide, are now transforming their lives and their country by growing and harvesting the most sought after coffee beans in the world.
Taulbert, who heads the operations of this national company, always smiles when asked about their market receptivity. “It’s not easy to tackle a market that is dominated by major international corporations with little or no room for a start-up company to play,” Taulbert said. “However, African Bean Company is here for the long haul. Using entrepreneurial tactics and plain ol’ hard work, they are making their way into homes (Online) with their signature 12 oz. bags of Ground and Whole Bean, along with their cases of filter and fractional packs for hospitals, country clubs, restaurants, and academic institutions commercially delivered across America. The premium brand’s smooth taste is rapidly becoming a highly sought-after item for holidays and special occasion gift giving and corporate gifts by loyal customers worldwide.”
African Bean Company, LLC is a privately owned black enterprise with operational headquarters in Tulsa, OK. To learn more go to rootsjava.com or call (918) 584-0414.