Pharrell Williams Will Co-own Roli's Modular Instrument Business

Style Magazine Newswire | 10/27/2017, 10:55 a.m.
There's no question that Pharrell Williams has had at least some fondness for technology (his Daft Punk collabs and gold-tinged …

Source: Engadget.com

There's no question that Pharrell Williams has had at least some fondness for technology (his Daft Punk collabs and gold-tinged smartphones were big clues), but now he's taking that appreciation to Will.I.Am levels. Roli has revealed that Pharrell is not only becoming its Chief Creative Officer, but will invest in and take co-ownership of the modular instrument startup. He'll have a vested interest in Roli's success, in other words. The company hasn't outlined the terms of the deal, but the superstar will help develop "revolutionary" digital instruments that are accessible and "iconic." The first output from the team-up is a Pharrell sound pack for Roli's Noise app that lets you build tunes using the instruments and vocals of "Happy." It's not exactly a brand new piece of hardware, but it's a start. It sounds like Pharrell will be more than a celebrity figurehead. While you probably won't see him tinkering with prototypes in the engineering lab, he's clearly interested in shaping Roli and its products.

View Our E-Editon