NEW YORK, NY, SEPTEMBER 20, 2017 – GLAM4GOOD, the award-winning, empowerment platform and non-profit organization, is headed to Texas to hold a disaster relief initiative in Houston on Saturday, September 23rd. With the generous support of Dee and Tommy Hilfiger, this event will help restore the wardrobes and personal care essentials for hundreds of women and their families who have been affected by the devastation of Hurricane Harvey. This important critical aid event, in partnership with Macy’s, Charming Charlie and Marchon Eyewear, will be hosted by the Houston-based women’s fashion and accessories retailer, Charming Charlie, at their global headquarters.

With support from some of the world’s most influential brands and retailers including Macy’s, H&M, Calvin Klein, L’Oreal, Aldo, Stila, Victoria’s Secret, and J.Crew – GLAM4GOOD’s charitable efforts will aid and assist families devastated by Hurricane Harvey by providing new women's workwear, sportswear, undergarments, accessories, and beauty/hygiene essentials, as well as children's clothing.

The recipients of this GLAM4GOOD emergency aid initiative have been vetted by the Texas American Federation of Teachers and are educators and public servants who have experienced water damage/loss or have experienced total loss of personal property. These recipients, women ages 24 to 65, are coming from fifteen different school districts, representing Central Houston within an 80 mile radius around Houston.

“This GLAM4GOOD emergency relief event will provide a dignified, compassionate and uplifting atmosphere to empower recipients as they prepare themselves and their families to go back to work and school,” said Mary Alice Stephenson, Founder of GLAM4GOOD. “We are honored and humbled by the generosity of our partners and donors who make it possible for us to host these critical relief events."

Set up like a pop-up shop, this GLAM4GOOD #SHOPPINGSPREE4FREE will give recipients the ability to choose what is best suited for their needs in a safe, uplifting, family-friendly environment. This initiative will help ease hardships fo these families as well as provide support and encouragement as they continue to recover and prepare for the challenges ahead.

GLAM4GOOD stylists and volunteers, as well as local Charming Charlie employees and Macy’s MyStylist personal shoppers, will be on hand to assist these special customers in selecting items that create stylish looks to impart confidence and replace items lost. VSP’s Mobile Eye Care Clinic will be a part of this important event with doctors to donate eye exams, prescriptions and new glasses for the victims. In addition, each of these special shoppers will receive a $100 Macy’s promo-gift-card as well as makeover at the pop-up “Macy’s Beauty Bar.”

Additionally, VSP Global, Marchon Eyewear’s parent company, will be participating by bringing their “Eyes of Hope” Mobile Eye Care Clinic to provide free eye exams and prescription glasses at no cost to those who have lost or damaged their glasses due to Hurricane Harvey. Recipients can choose from popular designer frame brands donated by Marchon, while eye exams will be provided by local, VSP network eye doctors, including many who have also been personally impacted.

Participating brands and retailers for this initiative include: Charming Charlie • Macy’s • Marchon • VSP Global • Eyes of Hope • H&M • Calvin Klein • Lacoste • L’Oreal • Stila • Stella & Dot • Serge Normant • Boy Meets Girl • Rachel Roy • Alice & Olivia • Aldo • J.Crew • Mara Hoffman • Faryl Robin • Hello Kitty • Tadashi Shoji • Les Luna • Shoedazzle • Jennifer Miller • Aeropostale • Ann Taylor • United Legwear & Apparel • Muhammad Ali • Katarina Hakansson • Vanity Room • Vaize • Berry Brand • Autumn Cashmere • Tapout • Robeez • ShopBop • Gudren Sjoden • Fashion to Figure • Vince Camuto • Kenneth Cole • Under Armour • Dress Barn • London Fog • Diesel • White + Warren • Aldo • Lele Sadoughi • Zac Zac Posen Handbags • Ivanka Trump • Talbots • Victoria’s Secret • Sachin & Babi • Estee Lauder • Target • Clinique • Lancôme • Clarins • Eloquii – list still in formation.

The GLAM4GOOD Foundation is a non-profit organization that creates and celebrates social impact, and empowerment through beauty and style. The GLAM4GOOD Foundation harnesses the healing power, joy, and attention that fashion and beauty bring to raise awareness, bolster self-esteem, promote healing, honor courage and provide life-changing makeovers, clothing giveaways and confidence-bolstering fashion and beauty initiatives for everyday heroes and people in need. GLAM4GOOD is proud to be the fashion andbeauty industry’s go to partner for corporate social responsibility and philanthropic initiatives.

If you wish to support this initiative or contribute to future GLAM4GOOD giving events, please contact info@glam4good.com. To make an immediate financial donation please visit http://bit.ly/2gL2Ji