Smart-Phone Technology Directly Affects Automotive Market as Swapalease Removes CD Equipment Option from Vehicle Detail Pages
Style Magazine Newswire | 2/7/2018, 12:56 p.m.
Swapalease.com, the nation's largest online auto-lease marketplace, announces the removal of single compact disk (CD) option from vehicle detail pages after new data research findings show decreased interest in less advanced technology offerings.
The decision to remove select features from the vehicle detail pages is due to the fact that users simply aren't selecting those options anymore when researching a car. Instead, users are searching for options such as Apple CarPlay, Android Auto, Remote Start, and Bluetooth, all of which are controlled directly from the users smart phone. Among other eliminations in search detail pages include front air bags, appearance package, cassette, MP3 jack, targa roof and vented seating. The term "Technology Package" has steadily increased.
Swapalease isn't alone in the phasing-out of the compact disk and follows suite with mega-brand retailers like Best Buy, who recently announced the removal of CD's entirely from their sales floor. Auto brands like Tesla, BMW, and Mercedes are standardizing technology options such as vehicle-to-vehicle communication, in-car wifi hot-spots, and smart-phone wireless charging.
The same data also shows users may care more about how a vehicle was cared for and maintained. Users on Swapalease.com are searching more and more often for phrases such as garage kept, smoke free, pet free, showroom condition and dealer maintained. These options may be added to the vehicle detail pages as searches increase throughout the year.