Rihanna’s Fenty Beauty Could Outsell Kylie Cosmetics & KKW Beauty
Style Magazine Newswire | 2/9/2018, 2:15 p.m.
Despite her appeal, beauty brands are definitely feeling the pressure considering Rihanna’s Fenty Beauty brand is out to get their money. Beauty brands owned by the Kardashians are particularly feeling the heat with the rise of Fenty Beauty. Late last month, research by Slice Intelligence revealed that the beauty line was well on its way of beating blockbuster revenues of Kylie Jenner’s Kylie Beauty and Kim Kardashian’s KKW. Slice Intelligence found that while Kylie Cosmetics – which was launched two years ago – had the highest yearly sales, Fenty Beauty – which was launched in September – had five times more sales in its first month of operation and was 34 percent higher the following month. Rihanna’s line was also noted for having customers spend more on its products in general than with any other beauty brand. The line also racked in a notable US$72 Million in just one month.