Macy's Pop-Up Move Is Pivotal -- Potentially
Style Magazine Newswire | 2/16/2018, 1:51 p.m.
The Market @ Macy's pop-up venue at Macy's Herald Square flagship, February,
Source: Forbes
Macy’s has launched a new pop-up concept that gives brands and other companies a venue to sell their products and services on the ground floor of the retailer’s stores. The Market @ Macy’s is being pitched as a turnkey operational solution enabling companies to gain additional exposure to the department store’s customers without a long-term commitment. Those filling pop-up locations pay a fee to Macy’s for the space while keeping all the sales revenue. Space is rented with a one-month minimum requirement and rates are based on location. The initial launch of the concept will include pop-up space in Macy’s stores located in Boston, Detroit, Fort Lauderdale, New York, Las Vegas, Los Angeles, Pittsburgh, San Antonio, San Francisco and Seattle. Macy’s will decide after six months if it will expand the program to other locations.
