H-E-B Primo Picks Quest for Texas Best is visiting HOUSTON on Tuesday, February 27 at 10 a.m. to share insight with local food and beverage creators interested in participating in the 2018 statewide competition. Potential entrants are invited to meet with H-E-B leaders who will advise them on product development and best practices for submitting their creation into the competition. Space is limited. To register, please click here.

H-E-B Primo Picks Quest for Texas Best offers Texas-based food and beverage manufacturers the opportunity to showcase their uniquely Texan products, and a chance to win cash prizes and coveted placement in select H-E-B stores throughout the state. Entrants may submit their product details online at heb.com/quest from Feb. 4 - Mar. 18, 2018.

To kick off the fifth annual competition, Texas country music star Cowboy Troy rhymed his way through this year’s travel-filled H-E-B Super Bowl commercial, taking viewers from Luckenbach to the Riverwalk in search of Texas treasures. In San Antonio, the 30-second commercial aired between the game’s third and fourth quarters, and the minute-long version aired at halftime. In other key Texas markets, the commercial was broadcast between the game’s third and fourth quarters. The commercial will run throughout February.

Since launching in 2014, the Quest for Texas Best has yielded more than 240 new products on H-E-B store shelves across Texas. Last year, Houston’s Dennis Butterworth took home First Place and $20,000 for his WarPig F.U.B.A.R. (for use on butts and ribs) BBQ Sauce

To learn more about the competition or for a complete listing of cities and dates H-E-B leaders will visit throughout February and March, please visit heb.com/quest.

Tuesday, February 27, 10:00 a.m. – noon

University of Houston Bauer College Small Business Development Center

2302 Fannin, Suite 200

Houston, TX 77002