H-E-B Celebrates 5th Year of Quest for Texas Best, Names Top 25 Contenders to Compete for $70,000 in Winnings

Final round set for August 9-10 in Austin

Style Magazine Newswire | 7/23/2018, 12:15 p.m.
H-E-B has scoured the Lone Star State in search of the most delectable culinary creations from talented Texans with a ...

(AUSTIN, TX) – H-E-B has scoured the Lone Star State in search of the most delectable culinary creations from talented Texans with a flair for food. After tasty deliberations, 25 finalists were selected from more than 700 entrepreneurs from nearly 140 cities and towns across the state. The finalists will go head-to-head in the fifth annual Quest for Texas Best competition August 9-10 at the Central Texas Food Bank in Austin.

“Over the past five years of this competition, we have tasted more than 2,700 of the most creative Texas-based food and beverages in pursuit of Texas’ very best, selecting 125 finalists since 2014,” said James Harris, Director, Diversity & Inclusion and Supplier Diversity, H-E-B. “Each year keeps us on our toes with innovative products, and this year is no exception. We are proud to continue a program that gives small business owners the opportunity to share their pride and joy with H-E-B shoppers across the state.”

The top 25 finalists will present their creations to a panel of expert judges, who will select four winners based on quality, marketability, and product readiness. Winners will receive a combined $70,000 in cash prizes and sought-after space on H-E-B shelves. H-E-B will award the Grand Prize winner $25,000, the coveted title of “Texas Best” Primo Pick and placement on store shelves; the first-place winner $20,000; the second-place winner $15,000; and the third-place winner $10,000. To celebrate the fifth anniversary, in addition to the $25,000, this year’s Grand Prize winner will also get the keys to a brand-new Toyota Tundra.

The 2018 Quest for Texas Best finalists are:

⋅ 1885 Coffee Co.

⋅ 38 Pecans

⋅ Afia Foods

⋅ Barbecue Wife

⋅ Bellefontaine

⋅ Bellville Meat Market

⋅ Bernard’s Gourmet Foods

⋅ BIG Little Fudge

⋅ Cappadona Ranch

⋅ Chef Rey Inc.

⋅ Collin Street Bakery

⋅ Deanan Gourmet Popcorn

⋅ Deep River Specialty Foods

⋅ Loving Libbie Memorial Foundation

⋅ Mad Hectic Oatmeal

⋅ Maika Foods

⋅ Mirth Soup

⋅ mmmpanadas

⋅ Nuts and Cows

⋅ Pennymade

⋅ Pretty Thai

⋅ Sing and Shout Foods

⋅ Texas Black Gold Garlic

⋅ Tiny House Coffee

⋅ Tio Pelon's Salsita LLC

This year’s competition generated a delicious mix of brews, breads, falafel, fudge, sauces, soups, sausage and sweets. Throughout two qualifying rounds, H-E-B Business Development Managers selected submissions on taste and flavor, customer appeal, value, uniqueness, market potential, and differentiation from products already available at most H-E-B stores.

The Quest for Texas Best is a signature program for H-E-B’s Primo Picks brand, which labels best-in-store products that are all unique, delicious, and new. Since its inception in 2014, the Quest for Texas Best competition has yielded more than 432 new products on H-E-B’s grocery, bakery, deli and market shelves across the state.

Previous Winners


Frio Farm (Concan) – Grand Prize winner $25,000

MaxFrut (Arlington) – First Place Winner - $20,000

Habibi Gourmet Dip-It (Mission) – Second Place Winner - $15,000

Vela Farms (Victoria) – Third Place Winner - $10,000


TEO Gelato (Austin) – Grand Prize winner - $25,000