Urban One Announces New 'Represent' Campaign with Premiere Initiative Focused On Men's Health
TV One’s new docu-series “We’re the Campbells” to feature the campaign in two standout episodes
Style Magazine Newswire | 6/18/2018, 4:15 p.m.
Silver Spring, MD - June 18, 2018 - Urban One announces their new ‘REPRESENT.’ campaign, a company-wide quarterly initiative that offers opportunities for Urban One’s Divisions and radio markets to work collectively in support of various causes in the markets and communities they serve. The first campaign is ‘REPRESENT. Men’s Health’ and will launch on Sunday, June 17 through July 24. Activated across all of the company’s Divisions and markets’ on-air and digital platforms, ‘REPRESENT. Men’s Health’, is designed to provide information, resources and activities that promote men’s health featuring interviews with healthcare professionals and local market activations.
“We’re the Campbells” TV One’s new docu-series, premiering on Tuesday, June 19 will provide further support for the campaign. The fourth episode, designated as the ‘REPRESENT’ episode airs on Tuesday, July 10, and highlights this initiative as Erica Campbell discusses the campaign on-air during her daily radio show. Additionally, on Tuesday, July 24, the “Repping for Men’s Health” episode will feature Warryn Campbell’s workout session and hear him speak about the various tenants of the ‘REPRESENT. Men’s Health’ campaign and why he is so passionate about it on a personal level.
“This important campaign honors the purpose and missions our founder, Mrs. Cathy Hughes, which is to amplify, represent and be of service to the African-American community,” says Alfred Liggins, Urban One’s Chief Executive Officer. “We couldn’t be prouder to bring all of our divisions together to kick it off with a cause like men’s health. This is just the first of many campaigns as Urban One, through ‘REPRESENT’ is poised to make an impactful difference and raise awareness to effectuate change across many topics.”
An overview of the timeline and topics are as follows:
June 17- June 23
Health/Fitness – Diet & Exercise
“We’re the Campbells” Premiere
June 24 – 30
July 1 – 7
July 8 – 14
Episode 104 - “We’re the Campbells- REPRESENT.”
Features Erica Campbell on the air discussing the campaign
July 15 – 21
Episode 106 - “We’re the Campbells-Repping for Men’s Health”
Features Warryn Campbell’s workout sessions and an overview of the campaign
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