A White Photographer Commercialized And Capitalized Off A Fake Black Model He Created Himself
Style Magazine Newswire | 3/9/2018, 12:49 p.m.
Instagram model Shudu Gram has over 43 thousand followers on Instagram, skyrocketing into fame after Fenty Beauty reposted a photo of her modeling the Saw-C lipstick color. However, there’s a slight problem: she isn’t real. Shudu’s Instagram was created by London-based digital artist Cameron-James Wilson. With the use of 3D imaging, Wilson created the dark-skinned model and built an Instagram page dedicated to her soulful eyes, long physique, dark skin and modelesque photos. "Basically Shudu is my creation, she’s my art piece that I am working on at the moment," Wilson told Refinery 29. "She is not a real model unfortunately, but she represents a lot of the real models of today. There’s a big kind of movement with dark skin models, so she represents them and is inspired by them. Obviously some models like Duckie [Thot] were definitely big inspirations for her as well.” After followers discovered the secret behind Shudu, Wilson changed her bio to read “World’s First Digital Supermodel.”