New PSA Focuses on African Americans and Kidney Disease, Encourages Organ Donation
National Kidney Foundation Launches Video Spot for April – National Donate Life Month and National Minority Health Month
Style Magazine Newswire | 3/29/2018, 11:12 a.m.
New York, NY—Monday, April 2, 2018— For many, spring marks a fresh start. Yet for others, as April – National Donate Life Month and National Minority Health Month – begins, it’s a reminder of the staggering reality and ratio that African Americans are at least three times more likely than Whites to develop end-stage renal disease, most commonly known as kidney failure.
This lingering health crisis, its urgency, and the need to solve the problem through living kidney donations versus years of dialysis, are the focal points of a new 60-second video public service announcement produced by the National Kidney Foundation (NKF) as part of THE BIG ASK: THE BIG GIVE platform. The PSA features two prominent African American women dedicated to fighting kidney disease: Kidney transplant surgeon Velma Scantlebury-White, MD, America’s first African American female transplant surgeon; and New York business executive Tracy McKibben, who donated a kidney to her mother. Also view the longer, nearly 4-minute video featuring McKibben and Dr. Scantlebury-White.
“The impact on our community is greater,” said McKibben, Founder and CEO of MAC Energy Advisors LLC, a global investment and consultant company; a Harvard Law School graduate and former National Security Council official in The White House. “Having gone to a dialysis center and seeing that the majority of the people there were African American, I was able to immediately see the impact . . . but I don’t know if many people realize that. My mother was on dialysis for several years, and we just didn’t know that it was an option to be able to donate a kidney. My mother was able to have the last nine years that she had because I donated a kidney to her. I was able to give her a different life.”
THE BIG ASK: THE BIG GIVE platform, which provides nationwide outreach, is designed to increase kidney transplantation through training and tools that help patients and families find a living donor. It includes direct patient and caregiver support through our toll free help line 855-NKF-CARES, peer mentoring from a fellow kidney patient or a living donor, online communities, an advocacy campaign to remove barriers to donation, and a multi-media public awareness campaign. All of these resources are free and designed to teach kidney patients, or their advocates, how to make a “big ask” to their friends, loved ones, or community to consider making a “big give,” a living organ donation.
“One of the things we battle with is getting African Americans to get checked every year, because if they were aware of chronic kidney disease progressing to end-stage kidney disease, there’s that possibility that they could get a living donor and avoid dialysis altogether,” said Dr. Scantlebury-White, Associate Director of Renal Transplant, Christiana Hospital, Newark, DE. “African Americans with kidney disease should know that they don’t have to be on dialysis for the rest of their lives. They should be encouraged to pursue becoming a candidate for a kidney transplant.”
Dr. Scantlebury-White continued. “Many people are afraid to let their family know they need a kidney or even their friends, but they also fear that if they use their loved one they might be taking advantage of them. Once a patient is transplanted, even on that first day, they look different, and they feel different.”