Tony Roma's® Strengthens European Presence by Opening 36th Store in Spain

Style Magazine Newswire | 8/1/2019, 2:47 p.m.

ORLANDO, Fla., Aug. 1, 2019 /PRNewswire-PRWeb/ -- Romacorp, Inc., the parent company of Tony Roma's® – the world's largest casual dining concept specializing in ribs – announced today a new restaurant opening in Madrid, Spain. Led by partner, Beer & Food, this multi-brand company took control as the master franchisee in 2018 and has created tremendous growth throughout the country.

"This new location marks our third restaurant opening in Madrid in nearly three months, so our strategic plan is very much on track in Spain," said Beer & Food CEO Sergio Rivas. "Sagasta Street is particularly relevant because it is considered one of the trendiest commercial zones in Madrid. We were the first international food chain to bring real American food to Spain and, almost 25 years later, we continue to provide a unique, original and authentic dining experience for all our guests."

This new location is in a neighborhood that links very different areas of Madrid, including Chamberí and Chueca. From this fusion of neighborhoods are born the flea markets, restaurants and boutiques that are scattered through the streets of Alonso Martínez. The restaurant is located at Calle Sagasta 30, 28004 in Madrid. It will be open from 1:00 p.m. to 11:30 p.m. Sunday through Thursday, and from 1:00 p.m. to 12:30 a.m. on Friday and Saturday. Guests can enjoy indoor seating and a full-service bar with liquor, beer, wine and non-alcoholic drinks.

"Our fans in Madrid have really enjoyed our American Ribs, top quality burgers and original recipes, along with the best restaurant experience only Tony Roma's can provide," President Global Franchise of Romacorp, Inc. John Brisco said. "We embrace the opportunity to uphold our international reputation as the premier place for ribs."

Beer & Food plans to develop 100 Tony Roma's throughout the next seven to eight years with both sub-franchised units and corporate stores and to introduce the brand to France and Portugal.