Macy’s Honors American Heart Association's Go Red for Women® this February by Motivating Women to Get Active and Take Action Against Heart Disease
Macy’s to support Go Red for Women throughout February to raise funds and awareness to end heart disease and stroke in women
Style Magazine Newswire | 2/14/2019, 3:50 p.m.
New York, NY – Macy’s and the American Heart Association’s Go Red for Women movement have teamed up this February, American Heart Month, to raise awareness about the importance of physical activity to women’s overall health, and to provide easy, accessible tools and resources to inspire women to get active. Macy's has raised more than $69 million for Go Red for Women since the movement was launched in 2004, and every dollar raised helps fund lifesaving research and awareness that adds more time to women’s lives.
Throughout the month of February, Macy’s will give colleagues and shoppers the opportunity to help raise awareness and funds in a variety of ways.
Make Good Cents for Go Red for Women
Through Macy’s charitable round-up program, Make Good Cents, customers are invited to round up their in-store purchase to the nearest dollar (up to $.99) and donate their change to Go Red for Women from Friday, Feb. 1 through Thursday, Feb. 28. Funds raised will be used to support education, resources and tools for women to improve their health and well-being through physical activity.
Merchandise That Gives Back
Throughout the month of February, 10 percent of the purchase price of Macy's exclusive red dress will benefit Go Red for Women. The limited-edition dress, by Calvin Klein ($119), will be available in select stores and on macys.com/GoRed.
Macy’s colleagues are also invited to wear red in-store to celebrate National Wear Red Day on Friday, Feb. 1. To further celebrate, Macy’s Herald Square will help to light the night sky by turning its lights red.
“Through Macy’s commitment to supporting women’s heart health, we have contributed more than $69 million to Go Red for Women since 2004,” said Sam Harrison, vice president of giving and volunteerism at Macy’s. “As the number one killer of women, this cause is near and dear to our hearts, affecting customers and colleagues in our local communities. By providing different ways for our customers to give back, together we are helping women of all ages and backgrounds live longer, healthier lives.”
The American Heart Association’s® Go Red for Women® Red Dress Collection®, Supported by Macy’s
As a platinum sponsor of the American Heart Association’s Go Red for Women Red Dress Collection, Macy’s helps shine a spotlight on the issue of heart disease in women. The Red Dress Collection has kicked off New York Fashion Week since 2003 and will be staged this year on Thursday, Feb. 7 at 8 p.m. at The Hammerstein Ballroom in New York City. The star-studded event will feature strong and inspiring female celebrities, as well as Macy’s own colleague and heart disease survivor, Emily Straley. These powerful women will walk the runway in gowns created by both world-renowned and up-and-coming designers. Two of the red dresses featured on the runway will be created by designers in fashion incubator programs, which are housed at Macy’s locations and develop the next generation of fashion trendsetters. The designers-in-residence featured are Madelange Laroche from Philadelphia Fashion Incubator and Rakan Shams Aldeen from Chicago Fashion Incubator.