McDonald’s Debuting New Menu Items as Fast-Food Breakfast Battle Heats Up
CNN/Stylemagazine.com Newswire | 1/11/2019, 12:01 p.m.
McDonald's is taking a page out of Dunkin's playbook to drum up excitement about breakfast. In February the chain plans to launch "Donut Sticks" as a limited-time offering, according to internal documents viewed by Business Insider. The strips of deep-fried dough, sprinkled with cinnamon sugar, will be available only during breakfast hours. Customers will be able to buy six Donut Sticks at the recommended price of $1.29, or a dozen for $2.39. McDonald's is also pushing a bundled deal of a half-dozen Donut Sticks and a small coffee for $1.99. McDonald's declined to confirm any plans to roll out Donut Sticks but said in a statement that customers could expect "more delicious and craveable news to come in 2019." The Donut Sticks appear to be markedly similar to Dunkin's Donut Fries, which the chain rolled out nationally as a limited-time offering in June.