Huggies Uses Black Father and Daughter in Packaging for First Time
Style Magazine Newswire | 7/19/2019, 1:36 p.m.
Nappy bran brand Huggies has released a new line of diapers that features a black family in its packaging. The move is said to be the ‘first in history’ as the company has exclusively shown white babies and parents in its advertising in the past. The dad and daughter displayed on the box come as part of the new line of eco-friendly nappies. Huggies Special Delivery diapers are made from plant-based materials derived from sugarcane. The baby-side liner and the diaper waistband are made from the stuff and it also boasts no parabens, fragrance and elemental chlorine. Perfect for parents who are looking for more natural disposable options for their kids. The new packaging won a tonne of praise on social media where many other users shared the news. Some, however, did have some complaints that Huggies isn’t a black-owned business and could be cashing in on a diversity gimmick.
