Macy’s Unveils Remarkable Spring Fashion to Redefine Beautiful
Seek style inspiration online at Macy’s Presents The Edit, curated by Macy’s Fashion Office
Style Magazine Newswire | 3/14/2019, 11:16 a.m.
NEW YORK, NY – March 14, 2019 – This spring, Macy’s is celebrating beauty in all its forms, expanding and redefining the word through a deeply personal campaign and fresh fashion assortment that speaks to individuality. The seasonal transition encourages a new outlook on self-expression, encompassing fashion, beauty and home at Macy’s. Inspired by the sea with hues of blue and white, the combination creates a feeling of coastal cool, while an elevated palette of pastels and metallic add an air of sophistication. Macy’s Presents The Edit is the digital destination to explore these trends, as well as find inspiration and dive into must-have It List items curated by the experts in Macy’s Fashion Office. These trends and more are featured in Macy’s new television spot, “Find More,” which follows everyday remarkable women using fashion to display confidence and personal expression. Macy’s social media is also challenging expectations through a new campaign called Redefining Beautiful, exploring the diverse and personal meanings of the word through a series of individual portraits.
“Spring brings inspiration and freshness, making it the perfect time to upgrade your wardrobe and discover new trends,” said Durand Guion, vice president, Macy’s Fashion Office. “We’ve scoured the globe to curate our spring assortment, transporting our customers to pristine beaches with airy pieces that feel both cozy and elevated. Touches of metallic and iridescence add personality, while a rainbow of pastels evoke the most important colors of the season. We want customers to define their own version of style and beauty this spring with remarkable pieces that feel personal.”
Macy’s spring 2019 campaign, Find More, is a powerful ode to women finding their remarkable selves as they go about their everyday lives. The 60-second commercial, created by Macy’s and BBDO New York, is airing now through April 6. The spot features an original poem read aloud as a diverse group of women go confidently through their days, exemplifying beauty in its many forms. The spot follows women living their ordinary, extraordinary lives, using fashion to express themselves to the world.
These individual expressions of self and beauty are also explored on Macy’s social media channels. Individual women are featured in photos and videos overlaid with each woman’s personal definition of beauty. These descriptions will be as unique as the women writing them, exemplifying the limitless nature of beauty. Macy’s Instagram encourages viewers to find more with inspiring content that defies conventional labels of what is beautiful.
Remarkable individual style can also be found within Macy’s Style Crew. Launched in fall 2017, Macy’s Style Crew now includes nearly 1,000 employee ambassadors, each showcasing their individual sense of style and flair. The Style Crew taps into Macy’s own network of style-obsessed, social-savvy colleagues who share their favorite looks, including unique and eye-catching ways to rock the latest trends in fashion, beauty and home, through their own social media channels. Check out #macysstylecrew and @macys on Instagram, as well as macys.com/stylecrew for more.
Interested in a behind-the-scenes look at how remarkable fashion comes to life at Macy’s? Macy’s teamed up with The New York Times’ T Brand Studio for an inside look at how trends are born. Get to know Macy’s Fashion Office—the team that dresses America. Meet Durand Guion and his style-driving team as they share an inside view of how they gather trends from across the globe, reinterpret ideas for the Macy’s shopper and curate the must-have items that populate Macy’s stores and online nationwide. The three-episode series is available now in The Scoop on Macy’s Presents The Edit, as well as YouTube.com/Macys.