At South by Southwest, H-E-B Throws a Dinner in Disguise

Style Magazine Newswire | 3/14/2019, 12:33 p.m.
South by Southwest (SXSW) in Austin, Texas, has become a mecca for influencers and innovation in all industries, and now ...

Supermarketnews.com

South by Southwest (SXSW) in Austin, Texas, has become a mecca for influencers and innovation in all industries, and now we can add Texas favorite H-E-B to the list. The San Antonio-based grocery retailer surprised SXSW attendees who attended a gourmet dinner hosted by “ITK Restaurant Group” at the elegant Hotel Saint Cecilia that was revealed to be prepared by none other than the chefs of H-E-B. The dinner for 85 guests started with cocktails and proceeded to the evening’s main event – a luxurious six-course dinner featuring dishes ranging from Black Garlic Winter Squash Risotto to Ginger Halibut Ceviche. The team of H-E-B chefs surprised guests as the creators behind the culinary creations carried out H-E-B shopping baskets filled with ingredients used throughout the meal.