Comcast Formally Launches Afro and Cleo, Two New Black-Centric Networks
Style Magazine Newswire | 3/22/2019, 1:56 p.m.
Urban One founder Cathy Hughes (left) with Urban One president and CEO Alfred Liggins III (center) and Cleo TV “New Soul Kitchen” star chef Jernard Wells.
During a star-studded evening complete with a red-carpet entry at the Newseum in Washington, D.C., Comcast formally announced the addition of two television networks that highlights the company’s commitment to diversity. TV One’s Cleo TV and Afrotainment’s Afro are the latest independent channels to receive broad distribution on Comcast’s cable systems. Cleo TV is billed as a lifestyle and entertainment network that targets millennial and Gen X women of color. Derived from the name Cleopatra, Rice said Cleo will offer quality content that “defies negative and cultural stereotypes of today’s modern women.” Meanwhile, Afro also offers a culturally diverse peek into the global Black community, said Yves Bollanga, the CEO and founder of Afrotainment.
