Gucci and Dapper Dan Announce $5M Changemakers Initiative Aimed at Diversity and Inclusion
Style Magazine Newswire | 3/22/2019, 12:58 p.m.
Since being under fire for its balaclava sweater that resembled blackface, luxury brand Gucci is attempting to redeem itself. According to harpersbazaar.com, the Italian fashion house has announced a new global program and scholarship fund called Gucci Changemakers that will promote diversity and inclusion throughout the company with a multi-step action plan. The program includes three tiers: the Gucci Changemakers Fund, a scholarship program, and a company-wide volunteering initiative. All three programs intend to foster racial diversity within the company as well as the fashion industry as a whole. Legendary designer Dapper Dan, who launched a street style-themed collection for Gucci last year, has been working with Gucci to develop Changemakers. Dan took to Instagram yesterday to publicize these steps towards progress. Time will tell if these actions will be enough to redeem the brand and establish true inclusion and equity, but with DeRay McKesson, will.i.am, writer/activist Brittany Packnett as part of the Changemakers Council as well, Gucci is at least setting itself up to be held accountable.