It’s Time to Free Small Businesses from the Ghosts of Wireless Past

Style Magazine Newswire | 5/9/2019, 10:18 a.m.

By John Legere

For months now, I have been talking about all the good things the New T-Mobile would do for consumers and for the country – and what we will do to spark competition and innovation in the 5G economy. As I’ve shared before, the facts make it clear that keeping the status quo is not just wrong, it’s bad. Really bad. But did you know it can get worse?

If you’re one of the 30 million small business owners in the U.S., I’m sure you’re already nodding your head. Yes, things in wireless today go from bad to abysmal when we start talking about wireless for businesses – especially small businesses. As we mark Small Business Week this week, I want to take a second and really look at the broken status quo for small businesses in this country, especially those in rural areas.

Look, small businesses are the lifeblood of the American economy, but don’t take my word for it. Just a few facts. Small businesses…

employ nearly half of all working Americans.

create nearly TWO-THIRDS (64%) of all private sector jobs each year.

and generate 16 times more patents per employee.

In fact, T-Mobile relies on an entire army of local and small businesses who make sure we run smoothly.

The Other Guys Have Trapped Businesses in the Wireless Past

Small businesses NEED wireless and broadband. Connectivity is critical to drive sales, engage customers, communicate with employees, stay connected in the field and more. Without good wireless and broadband service – small businesses struggle to compete. This is true for virtually all businesses these days – not just those in urban and suburban areas. In rural areas, nearly 20% of small businesses generate the vast majority of their revenue (at least 80%) online.

So it’s absolutely frightening to know that AT&T and Verizon control 90% of the business market in our industry. And because of their overwhelming market share, they penalize and punish and over-charge these businesses right and left.

For years we’ve been dragging Verizon and AT&T kicking and screaming on our mission to change wireless for good. And while Verizon and AT&T have copied so many of our Un-carrier moves with some sort of imitation moves, they’ve done it ONLY for consumers – NOT businesses!

Wireless today for businesses is a lot like wireless for you and me (aka consumers) in 2013 before the Un-carrier came along. Two-year service contracts, bill shock, data buckets, overage penalties, and so many more punitive practices. Millions of businesses are still on a two-year service contract… and even more are still on limited data buckets.

Worse, the Carriers’ pricing for businesses is still a secret, so you have no idea if you’re getting a good deal or getting screwed (protip: you’re probably getting screwed). And you’ve got to negotiate with them to get a deal. If you’re a small business, you are too busy running your business to negotiate in some back room with AT&T suits.

And for way too many businesses, they don’t have any real choice – except to put up with it. If you think it’s a hassle to switch your family of 4, try switching your small business of 40!