My/Mo Mochi Ice Cream is thrilled to announce the extension of its partnership with Color Factory at their newest location in Houston, set to open on October 26th. As attendees experience art and color in a playful way, they will have the chance to indulge in My/Mo’s mouthwatering, melty combination of premium ice cream wrapped in pillowy mochi dough.

Color Factory, an interactive exhibit that shares in My/Mo’s affinity for color, play and fun, is a coveted and natural partner for the brand. At more than 20,000 total square feet, each room in Color Factory Houston is an experiential, interactive installation that invites people to awaken their natural curiosity and engage every sense.

Every hue is hand-selected to represent the brilliant everyday palette of Houston, and visitors will enjoy a wide array of sensory experiences while snacking on My/Mo flavors like Sweet Mango and Ripe Strawberry, along with Triple Layer varieties including Chocolate Sundae and Vanilla Blueberry.

“Color Factory is an incredibly valued partner for My/Mo, and we’re excited to continue enhancing the consumer’s experience at the latest installation,” says Russell Barnett, CMO of My/Mo Mochi Ice Cream. “Play is our purpose and we can’t wait to bring even more flair, flavor and fun to the snackers of Houston.”

To celebrate the grand opening and launch of the partnership, My/Mo is hosting a mind-blowing Instagram giveaway offering a free trip to Color Factory Houston’s opening day on October 26th, along with a one-year supply of My/Mo Mochi Ice Cream. My/Mo lovers can enter by following @MyMoMochiIceCream and @ColorFactoryCo on Instagram, liking the Instagram post featuring details of the giveaway and tagging a friend who makes life more colorful.

For more information on My/Mo Mochi Ice Cream and Color Factory Houston, please visit www.mymomochi.com and www.colorfactory.co.