What it takes to be a multinational success like Adidas and Nike?
‘Global Reach for Gold: Managing Multinational Corporations’ kicks off its new marketing campaign
Style Magazine Newswire | 10/22/2019, 8:51 a.m.
After accumulating experiences both in national and global organizations in different industries for over 22 years, Mondy Selle Gold pens a book where he shares his expertise to students, entrepreneurs and global business leaders and managers.
His first book, “Global Reach for Gold: Managing Multinational Corporations” (published by Xlibris), is a guide for anyone who are interested in the ins and outs of managing multinational corporations. It includes the success stories of companies such as Walmart, Apple and Samsung who are considered giants of their respective industries. Here is an excerpt taken from the book:
The focus of this book is to identify the challenges and opportunities for multinational enterprises. Social standards, financial guidelines, legal systems, and political systems will be evaluated for their impact on an organization seeking to move to multinational status.
“Global Reach for Gold: Managing Multinational Corporations” aims to educate readers on what it takes to have a successful multinational corporation that begins with a novice’s understanding of international business. Readers are to search for the real gold in the pages that pulsates with facts, figures, company profiles and solutions to understand the dynamics of the world trade.
“Global Reach for Gold: Managing Multinational Corporations”
By Mondy Selle Gold
Hardcover | 6x9 in | 188 pages | ISBN 9781984552280
Softcover | 6x9 in | 188 pages | ISBN 9781984552297
E-Book | 188 pages | ISBN 9781984552327
Available at Amazon and Barnes & Noble