The Texas Beverage Association (TBA) celebrates the 50th anniversary of Earth Day through continued protection of our natural resources and applauds the tireless commitment of sustainability, sanitation and supply chain workers who are showing up to work every day to provide critical services and keep families nourished during the COVID-19 pandemic.

“As we celebrate Earth Day, we recognize the unwavering contributions of our sustainability, sanitation and supply chain workers who are undaunted in the contributions to building a circular economy,” said Carol McGarah, TBA Executive Director. “Each and every day, American workers collect nearly a half-billion pounds of recyclable materials destined to be remade. Thanks to their hard work, our efforts to protect our natural resources continue even as our lives are turned upside by COVID-19.”

“On this Earth Day, we recognize and give thanks to our sustainability workforce who are here for our communities and working every day to maintain our outdoor spaces, preserve our natural resources and build a circular economy – especially during this challenging time,” said Katherine Lugar, president & chief executive of the American Beverage Association. “America’s beverage companies look forward to continuing to work with all those who share our goal of protecting and preserving the environment for future generations to come.”

Background:

The beverage industry is a longtime leader in conserving and protecting environmental resources. In addition to improving water conservation rates and increasing energy efficiency to reduce emissions, America’s beverage companies are carefully designing every plastic bottle to be 100% recyclable – including the caps.

As part of the beverage industry’s commitment to protecting the environment and reducing its plastic footprint, The Coca-Cola Company, Keurig Dr Pepper and PepsiCo launched a new initiative last year to get Every Bottle Back. The goal is for every bottle to become a new bottle, and not end up in places they don’t belong, namely oceans, rivers, beaches and landfills. This unprecedented commitment includes:

Working with World Wildlife Fund through their ReSource: Plastic to reduce our plastic footprint.

Partnering with The Recycling Partnership and Closed Loop Partners to modernize the recycling infrastructure, access and education communities across the country.

Increasing awareness about the value of our 100% recyclable plastic bottles.

Introducing voluntary messaging on packages raising awareness and encouraging recycling of our fully recyclable bottles and caps.

To learn more about how America’s beverage companies are acting on their commitment to conserve resources, visit http://innovationnaturally.org/.