BY GOODBLACKNEWS ON

Michael Jordan and the Jordan Brand are donating $2.5 million toward fighting Black voter suppression as part of a larger 10-year, $100 million effort that Jordan and Jordan Brand announced on June 5 to “impact the fight against systemic racism.”

According to Nike News, Jordan and Jordan Brand chose partners to fight Black voter suppression based on their ability to take actions to create immediate and direct.

Donations of $1 million each are going to the NAACP Legal Defense and Educational Fund, Inc. (LDF) and the Formerly Incarcerated & Convicted People and Families Movement (FICPFM), and $500,000 to Black Voters Matter to support reformative practices that drive real change in the Black community.

“We understand that one of the main ways we can change systemic racism is at the polls,” Jordan said in a statement.

Black Voters Matter (Capacity Building Institute) has been successful in supporting policies that expand access to the ballot, including the restoration of voting rights to people who have been incarcerated, and the development of network of grassroots organizations that activate Black voters. Michael Jordan and Jordan Brand will support Black Voters Matter in its efforts to register and turn out voters in the upcoming elections. For more information, visit bvmcapacitybuilding.org.

Formerly Incarcerated and Convicted Peoples and their Families Movement (FICPFM) FICPFM supports formerly incarcerated individuals who are returning to society, to promote civic engagement, help them meet voter registration eligibility requirements and shift the dominant narrative on who convicted people and their loved ones are. Michael Jordan and Jordan Brand will support FICPFM to help restore the rights of disenfranchised voters. For more information, visit ficpfm.org.

LDF, which was founded by Thurgood Marshall before he became the first Black U.S. Supreme Court Justice, is the nation’s premier civil rights law organization. It employs litigation, advocacy and public education to advance its mission to achieve racial justice, equality and an inclusive society. Over the past 80 years, LDF has fought for structural changes to expand democracy and eliminate disparities. Through its many transformative cases, such as Brown v. Board of Education, the landmark U.S. Supreme Court decision that overturned the “separate but equal” doctrine that underpinned legal segregation, LDF has changed the very fabric of American democracy. Today, LDF fights to expand and protect civil rights so that our nation’s promise of racial equity and justice can become a reality for all Americans. For more information, visit naacpldf.org.