Apple this week introduced AirTag, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30

The new finish complements the beautiful flat-edge design of iPhone 12, which features an advanced du- al-camera system, Super Retina XDR display with the Ceramic Shield front cover, A14 Bionic, and 5G

Apple also unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new color beautifully accentuates the flat alumi- num edges of iPhone 12, which are perfectly color-matched to the preci- sion-milled back glass. Both models feature an advanced dual-camera system that delivers powerful compu- tational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield ront cover, providing the biggest jump in durability ever on iPhone. The Ap- ple-designed A14 Bionic — the fastest chip in a smartphone — powers every experience on iPhone 12 while effi- ciently managing battery life. iPhone 12 models also bring the best 5G ex- perience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone.

iPhone 12 and iPhone 12 mini in purple will be available for pre- order beginning Friday, April 23, with availability beginning Friday, April 30. Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pista- chio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.

The new iMac offers powerful performance in a design that’s just 11.5 millimeters thin, with a striking side profile that practically disappears. Available in an array of vibrant colors to match a user’s personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colors, delivering a brilliant and vivid viewing experience.

The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac. Also, Touch ID comes to iMac for the first time, mak- ing it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger. Combining the power and performance of M1 and macOS Big Sur, apps launch with blazing speed, everyday tasks feel incredibly fast and fluid, and demanding workloads like editing 4K video and working with huge images are faster than ever. The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple’s transition to Apple silicon. iMac is the most personal, powerful, capable, and fun it has ever been, and customers can order it be- ginning Friday, April 30. iMac will be available in the second half of May.

“M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its striking design in seven stunning colors, its immersive 4.5K Retina display, the best camera, mics, and speakers ever in a Mac, and Touch ID, combined with the amazing performance of M1 and the power of macOS Big Sur, the new iMac takes everything people love about iMac to an entirely new level.”

The powerful 8-core CPU in M1 features the fastest CPU core in low-power silicon.3 And the 8-core GPU features the fastest integrated graphics in a personal computer.4 When combined with its high efficiency, unified memory architecture, and the 16-core Apple Neural Engine, the new iMac delivers powerful performance when compared to standard models of the 21.5-inch iMac, including:

Up to 85 percent faster CPU performance, so users can export their favorite video project in iMovie faster than ever, easily work with massive 100-megapixel photos in Lightroom, and compile new apps in Xcode in a fraction of the time.

· Up to 2x faster GPU per- formance for certain apps like Affinity Photo and Photoshop, and up to 50 percent faster than the most powerful discrete graphics in the fastest 21.5-inch iMac, allowing users to render edits in real time or add complex filters to their photos in a snap.

· The ability to edit up to five streams of 4K footage, or one stream of 8K foot- age,5 without dropping a frame in Final Cut Pro.

· Up to 3x faster machine learning in apps that lever- age the 16-core Neural Engine in M1.6

Best Camera, Mics, and Speakers Ever in a Mac

iMac features a 1080p Face- Time HD camera — the best ever in a Mac — which delivers high-quality video and great performance in low light. iMac also takes advantage of the image signal processor in the M1 chip and the Neural Engine, enhancing camera image quality with better noise reduction, greater dynamic range, and improved auto exposure and white balance. So whether connecting with family or on a video call while work- ing from home, users will always look their best.

To complement the camera, the new iMac features a studio-quali- ty three-microphone array for clearer calls and voice recordings, the best ever in a Mac.

www.Apple.com