Forever 21 launches their first omnichannel campaign & partnership collection for BHM! The campaign is the first, large-scale cultural campaign the brand is launching as the new CEO makes a public-facing push to his commitment to diversity. The collection is in partnership with Black creatives who will receive proceeds of the sales and was also pioneered by Black leaders throughout all aspects of the company.

More details on the campaign and collection below which retails from $12.99-$32.99. Always happy to share samples for your stories as well!

Additional Details:

The move comes as new CEO Daniel Kulle (former President of H&M) focuses on his commitment towards amplifying and providing opportunity to diverse perspectives and voices.

The campaign was pioneered by Black leaders throughout Forever 21 from designers, brand managers, photographers, merchandisers, and more--a testament to the bold, and authentic campaigns brands can achieve when they uplift, empower, and enable diversity within their companies.

Forever 21 collaborated with three up-and-coming Black creatives--Ashley Walker, Henry Jones, Stormy Nesbit--for a groundbreaking collection showcasing the range, beauty and power of artistic expression.

The campaign also focuses on uplifting BIPOC creatives and their communities through:

Virtual pop-ups focusing on leveraging the brand’s high-profile channels to amplify BIPOC designers and merchants

A portion of BHM merchandise sales going directly to the partnering artists

A donation and long-term mentoring partnership with LA community partners (the brand’s hometown) Sole Folks & Tec Leimert – non-profits committed to elevating BIPOC creatives

Throughout February, the brand will activate across all communications channels--sharing stories around the campaign, Black creatives across the brand, historical information, non-profit highlights, and more.

The Black History Month campaign will be the first of several high-profile, culturally-relevant moments the brand will bolster this year.