NCAA's Division 1 Recommends Allowing Athletes to Profit From Name, Image, and Likeness

Style Magazine Newswire | 7/2/2021, 11:20 a.m.
It looks like those positive effects will come sooner than later. The NCAA received another major blow Monday on its …

It looks like those positive effects will come sooner than later.

The NCAA received another major blow Monday on its grasp to keep collegiate athletes from profiting off their name, image, and likeness.

Monday morning the NCAA’s Division 1 council, a 40-person council composed largely of university athletic directors, recommended that the NCAA allow players to begin profiting from their name, image, and likeness (NIL). Last week the U.S. Supreme Court unanimously ruled that the NCAA rules that limit educational benefits for athletes are not reasonably necessary to distinguish between college and professional sports.

Under current NCAA rules, athletes cannot be paid or profit from their NIL. The scholarship money colleges can offer is capped at the cost of attending the school. The NCAA has long defended its rules as necessary to preserve the amateur nature of college sports.

The NCAA is a multi-billion dollar organization that profits from the very athletes it has been trying to withhold fair compensation from for decades. According to their website, “the total athletics revenue reported among all NCAA athletics departments in 2019 was $18.9 billion.”

NCAA responds

Following Monday’s recommendation, the NCAA said in a statement “while opening NIL activities to student athletes, the policy leaves in place the commitment to avoid pay-for play and improper inducements tied to choosing to attend a particular school. Those prohibitions would remain in effect.”.

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