Houston-based Midway, a privately owned, fully integrated real estate investment and development firm, is pleased to announce that Tecovas has recently opened its newest flagship store in Houston at CITYCENTRE, Houston’s premier mixed-use destination for office space, upscale shopping, dining, and entertainment. Located on Town & Country Blvd. next to Warby Parker and Lily Rain, this marks the third store in the Houston area for the Austin-based western brand.

Spanning over 5,000 square feet, the new Tecovas store brings its direct-to-consumer shopping experience to life at CITYCENTRE. Founded in 2015, Tecovas has reimagined the boot-buying experience, which traditionally can be intimidating, cluttered, and unrefined. The CITYCENTRE store is beautifully designed to allow customers to see, touch, and try on products as comfortably and streamlined as possible.

“We are excited to have Tecovas join CITYCENTRE’s directory of dynamic retailers, said Lacee Jacobs, Senior Vice President of Strategic Leasing and Advisory, Midway “As a premier shopping destination, CITYCENTRE is certain that Tecovas is the perfect addition to loyal customers looking to kick off their holiday shopping or update their western wardrobe.”

Tecovas offers its customers high-quality western boots, bags, apparel, and accessories made in traditional ways and from the finest materials. The store’s design is influenced by the environment that developed the western boot in combination with modernized touches that support Tecovas’ timeless and evolving product line.

Tecovas officially opened on November 22, 2022, and to celebrate the opening of its 23rd retail location across the country, Tecovas CITYCENTRE will host Grand Opening Events on Friday and Saturday, December 2-3, 2022. The CITYCENTRE store will feature live music, complimentary boot shines, leather burning by Jason Palmeri, Nightowl Coffee Cart, and beverages. For details on the Grand Opening Events, click here.

Lacee Jacobs and Laura Harness of Midway represented the Landlord in this transaction.