BET delivered rating success with the premieres and encores of “SOUL TRAIN AWARDS” 2022 and “SOUL TRAIN AWARDS RED CARPET SPECIAL” last Sunday night. The feel good show of the year, the “Soul Train Awards” 2022 presented by BET, featured an exciting lineup of unforgettable performances including special moments and appearances by some of the brightest stars in Black culture and entertainment. The “SOUL TRAIN AWARDS” 2022, drew 1.4 MM Total Viewers P2+ (Live+3), as it was simulcast LIVE across four Paramount Global Networks including BET Her, Logo, MTV2, and VH1, 1.1 MM Total Viewers P2+ tuning in on BET alone.* On linear, “SOUL TRAIN AWARDS” 2022 garnered a .708 P18-49 Live+3 rating, 447K viewers P18-49, during premiere night (Simulcast across BET, BET Her, Logo, MTV2, and VH1 on 11/26/22), up +7% year-over-year on ratings. On BET alone, the telecast scored a .562 P18-49 Live+3 rating (355K viewers P18-49), up +11% year-over-year. BET now has the top 5 cable award shows of 2022 for Black viewers: “BET Awards” (#1), “BET Hip Hop Awards” (#2), “Soul Train Awards” (#3), “Stellar Awards” (#4), and “NAACP Image Awards” (#5). The “SOUL TRAIN AWARDS” 2022 was the #1 program for the night on Cable for Black viewers 18-49 and 2+.

On Digital, BET scored double-digit success with digital and social views last Saturday night and weekend with the airing of “SOUL TRAIN AWARDS” 2022. The soulful franchise broke records and demolished the competition, with close to 103M views, 76% up Year-Over-Year across BET Digital platforms. “SOUL TRAIN AWARDS” 2022 is the #1 most social primetime program across all of TV, and the #1 driver of social video views across cable entertainment (11/26/22, excludes sports & wrestling). #SoulTrainAwards trended on Twitter in the top 10 for 6 consecutive hours in the US and for 4 consecutive hours worldwide.

“SOUL TRAIN AWARDS RED CARPET SPECIAL” garnered a .272 P18-49 rating on BET (512K Total Viewers P2+) during premiere night. The “Soul Train Awards Red Carpet Special” was hosted by Tank, Letoya Luckett, and Novi Brown (“Tyler Perry’s Sistas”).

*Source: The Nielsen Company | Simulcast Rating based on cumulative sum of average imps (Live+3) across simulcast nets over BET coverage universe | Topline 2.5M viewer number includes sum of average impressions (Live+3) across Pre-show, Premiere, and Sunday Encore | Night of ranking based on Live+SD average impressions

Source: Talkwalker SCR Ratings 11/26/22, Twitter trending 11/26/22.