General Orders No.3 (GO3), a new Houston-based, Black owned premium vodka brand, will officially launch its heritage-rich, ultra-premium vodka on Juneteenth Weekend with a Music Festival and celebration to benefit Texas Southern University and Prairie View A&M students!

The exciting new Fifth Ward distillery is launching the “Juneteenth HBCU Alliance Music Fest & Scholarship Benefit” to give back to HBCU students while celebrating the rich history and freedom that inspired the company’s brand!

The Juneteenth HBCU Alliance Music Fest presented by GO3 will be held on Saturday, June 18, 2022, at 8:30pm at the 713 Music Hall in Downtown Houston! The event will be hosted by TSU Alumnus and co-host of the Yolanda Adams Morning Show, Marcus D. Wiley, and will feature live performances by Lucky Daye, Wale, Chrisette Michele, Aiyana-Lee, RC & The Gritz, Shaun Martin, and Comedian Lil Darrell!

All proceeds from the Juneteenth Music Fest will benefit the TSU and Prairie View Alumni Association Scholarship Fund! Ticket prices start at $35 and are on sale now at Ticketmaster.com and Live Nation.

The GO3 vodka brand, founded by 10 African American individuals linked through college, friendship, and family, is rooted in the celebration of freedom, diversity and leadership.

The brand’s name, “General Orders No.3”, pays tribute to the historical moment on June 19, 1865, when emancipation was finally realized for enslaved African Americans held in captivity in the state of Texas. Union Major General Gordon Granger arrived at the shores of Galveston, Texas and marched the streets with the 2,000 troops he commanded to read “General Order No.3”; the order that declared the institution of slavery had officially ended. The joyful celebrations by the newly freed black men and women formed the basis for Juneteenth and the tradition-rich foundation for GO3 Vodka.

GO3 is an American-made, ultra-premium 80 Proof vodka distilled in the heart of Houston’s 5th Ward! Made from a proprietary mix of distilled Texas sweet yellow corn, sweet potatoes and russet potatoes infused with pure glacial melt from the Teton Mountains of Southeastern Idaho, the GO3 handcrafted vodka offers a rich blend of a sweet and full-bodied flavor, with refreshing buttery notes and a mild hint of caramel that combine to form a super smooth and ultra-premium vodka experience!

The founders of GO3 are all African American entrepreneurs with diverse backgrounds and careers, and graduates of institutions including Texas Southern University, Prairie View A&M, The University of Texas at Austin, Wiley College, University of Houston, and Cornell. They wanted to produce a Houston-made, high-end, ultra-premium vodka that not only embodied the smooth sophisticated pleasure of a luxury liquor spirit but celebrated their rich Texas heritage and culture with a legacy of giving back to the institutional foundations that contributed to their successes.

The founders are committed to giving back to like-minded institutions that foster and support individual freedoms, equality, education and economic freedom and will be donating 8.65% of all GO3 Vodka net proceeds to help support Historically Black Colleges and Universities!

In addition to the Juneteenth HBCU Music Fest benefit concert, GO3 will also be a proud sponsor of the inaugural Juneteenth HBCU Alliance Weekend in Houston; a four-day summit that will focus on education, professional development, networking, Juneteenth history and the celebration of HBCU’s rich legacy contributions. The event is expected to draw approximately 20,000–30,000 professionals, academics, high school and college students from across the southern states and surrounding areas!