Get ready for an epic taste adventure as the #1 bestselling sparkling water brand, Sparkling Ice®, is on the hunt for the next innovative flavor, and they're turning to YOU for inspiration. Introducing the Next Big Flavor Contest – a nationwide search for the most daring and imaginative flavor combinations, giving flavor fanatics the opportunity to unleash their creativity and win a grand prize of $100,000.

The Next Big Flavor contest is an element of Sparkling Ice's Flavor Lab innovation hub, and encourages all flavor seekers and master mixologists to submit the most creative, delicious, and FUN flavor combinations through an interactive online flavor-building tool. Consumers will be guided through a set of options to choose from, including their dream base and drink color, unique mixer, background color and bottle design, while channeling their inner scientist in the lab to create their very own, one-of-a-kind flavor.

"Cultivating innovation has always been a part of Sparkling Ice’s DNA, and we’re constantly experimenting and exploring new and exciting flavor profiles,” said Sarah Gustat, Executive Vice President of Marketing at Talking Rain Beverage Company. "Now, we're taking that spirit of innovation to the next level and inviting consumers to take part in our creative journey by giving them a chance to create the next big flavor and win big in the process. We have no doubt that our consumers have impeccable taste and a passion for flavor, and we can't wait to see what kind of exciting flavor combinations they submit!"

At Sparkling Ice, innovation isn't just a buzzword – it's a way of life. As part of Sparkling Ice’s commitment to engaging with its customers, the Flavor Lab innovation hub allows for consumers to be a part of the brand’s creative journey in helping to shape the future of its products. By inviting consumers to participate in the Next Big Flavor Contest, Sparkling Ice is demonstrating its commitment to exploring new and innovative products that resonate with its customers, taking the consumer experience to a whole new level.

To enter the contest, consumers can visit the Sparkling Ice website and submit their flavor combination ideas now through May 31. The winner of the contest will be revealed by July 21, who will receive a grand prize of $100,000.

For more information on Sparkling Ice’s Next Big Flavor Contest and to view the full contest rules and enter, please visit: https://www.flavorlabcontest.com.