Southern California Jewelry Brand gorjana Continues Texas Expansion

Opening February 1, gorjana Will Bring Effortless, Laid-Back Styles and Stunning Diamonds to the Rice Village District

Style Magazine Newswire | 1/3/2024, 12:38 p.m.
gorjana, the fast-growing Laguna Beach-based jewelry brand, today announced the continuation of its impressive retail expansion in Texas with the …

gorjana, the fast-growing Laguna Beach-based jewelry brand, today announced the continuation of its impressive retail expansion in Texas with the opening of its third Houston store on Thursday, February 1 in the Rice Village shopping district. At the 1,386-square-foot store in the heart of the University Place neighborhood, shoppers can soon browse the nationally-recognized brand’s popular designs, ranging from everyday to fine necklaces, earrings, bracelets and more.

“From the opening of our first Texas store in 2021 to our most recent opening in the Heights Mercantile district, we have fallen in love with the extraordinary state of Texas and the Houston community,” said Gorjana Reidel, Co-Founder. “One of the city’s most beloved shopping districts, we couldn’t be more excited to join the fashion-forward Rice Village community as we bring our SoCal designs to our third Houston location.”

Located in one of Houston’s oldest shopping centers, gorjana - Rice Village will put the Southern California brand alongside other upscale, in-demand retailers and restaurants, as the shopping center continues to evolve as one of the area’s premier lifestyle destinations.

“We are confident that gorjana is a jewel addition to the Rice Village community and to our established retail blend of offerings to Houston,” said Aj Jennings, Senior General Manager at Rice Village. “The addition of the SoCal brand will surely satisfy those seeking an unforgettable piece of fine jewelry to match their memorable customer service.”

When gorjana - Rice Village officially opens its doors, shoppers will be immersed in a welcoming coastal bungalow inspired by co-founders Gorjana Reidel and Jason Griffin Reidel’s Southern California roots. Light wood finishes, a crystal quartz chandelier, blush antique awnings and a hand-dipped Lauren Williams Tapestry inspired by the iconic Laguna Beach coastline create the perfect backdrop to gorjana’s elevated yet effortless designs with bright open light filling the space.

gorjana’s forthcoming Rice Village opening comes on the heels of 2023 – a year of impressive growth and expansion for the brand, with more than 60 stores across the country. With an ever-growing collection of timeless designs ranging from plated to fine jewelry, gorjana offers something for everyone. Its renowned in-store stylists offer exceptional service, including curating layered looks that help shoppers express their unique personal styles and offering complimentary engraving for online orders.

Since gorjana was founded in 2004, philanthropy has been central to the brand’s mission and approach to community-building. Over nearly 20 years, gorjana has worked with nonprofit organizations that support a range of national causes, with a particular focus on women and children through its annual partnerships with The Breast Cancer Research Foundation, Baby2Baby, Toys for Tots, Dress for Success and more. gorjana is proud to partner with local charities in each of its locations. Local nonprofit organizations in Houston are encouraged to complete a donation request form for efforts that support the local community.

For more information on gorjana and its Rice Village store, please visit: