In one of Texas’ most diverse communities, the Lunar New Year is more than a date on the calendar — it’s a celebration of heritage, hope, and new beginnings.

This Saturday, February 21, 2026, families across Fort Bend County and Greater Houston will gather at the Kroger located at 18861 University Blvd. for a free Lunar New Year Festival from 10 a.m. to 3 p.m., with a formal ceremony kicking off at 10:30 a.m. The event promises an immersive cultural experience honoring the arrival of the Year of the Fire Horse.

A Holiday Steeped in Meaning

Lunar New Year — known as the Spring Festival in China and Seollal in Korea — is one of the most widely celebrated holidays across Asia and among Asian communities worldwide. 

The holiday traditionally spans 15 days and centers around family reunions, symbolic foods meant to bring prosperity and longevity, honoring ancestors, and cultural performances that welcome good fortune for the year ahead.

For Sugar Land, a city recognized for its strong Asian American presence, the celebration carries both cultural and local significance.

Bringing Tradition to the Community

Saturday’s festival blends cultural authenticity with family-friendly fun.

Guests will experience a Korean Cultural Dance Performance by Han Narea, featuring expressive choreography and traditional attire that tell stories through movement. The Shaolin Kung Fu Academy will present a live martial arts exhibition highlighting discipline, strength, and centuries-old techniques rooted in Chinese tradition.

Calligraphy artists will demonstrate the art of brush lettering, crafting meaningful characters that symbolize prosperity, happiness, and renewal — hallmarks of the holiday. Visitors may even learn the meaning behind commonly displayed red banners and decorative phrases seen during the season.

And because food is central to Lunar New Year celebrations, Kroger will offer complimentary food and beverage samples throughout the day. Many traditional dishes associated with the holiday — such as dumplings for wealth, noodles for longevity, and sweet treats symbolizing unity — reflect wishes for abundance in the coming year.

Children will have their own space to explore culture through a Chef Junior pop-up culinary activity and a Kids Zone featuring crafts, games, and entertainment designed to keep young attendees engaged.

More Than a Festival

Events like this reflect the evolving cultural landscape of Fort Bend County, one of the most ethnically diverse counties in the United States. Lunar New Year celebrations across Greater Houston have grown in size and visibility in recent years, drawing residents from all backgrounds who are eager to learn, participate, and celebrate together.

By hosting the event in-store, Kroger is turning a neighborhood grocery stop into a gathering place — one where traditions are shared, cultures are honored, and new beginnings are welcomed collectively.

For many families, the Lunar New Year is a time to clean out the old, settle debts, gather with loved ones, and step forward with intention. This Saturday in Sugar Land, it will also be a chance for the broader community to join in that spirit.

Event Details

What: Free Lunar New Year Festival
When: Saturday, February 21, 2026
10 a.m. – 3 p.m. | Ceremony at 10:30 a.m.
Where: Kroger
18861 University Blvd.
Sugar Land, TX 77479

Admission is free and open to the public.