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Shea Moisture Criticized for New Video Campaign
Shea Moisture released a new ad as part of their #BreakTheWalls campaign on their Facebook page Monday that sparked controversy on Twitter. The video features an African American woman, and in an attempt to expand their current demographic, also features two Caucasian women. The video opens with a black woman sharing her personal experiences with “hair hate,” then quickly switches to two white women discussing their issues with hair. The ad tries to push the message, “break free from hair hate” and “embrace hair love in every form,” but the intended message seems to get lost by including white women in the ad.
