CVS Health is said to be in talks to acquire Aetna for $66 billion in a blockbuster merger that could reshape the health insurance industry. And one of the factors rumored to be driving the deal is Amazon.
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CVS Purchase of Aetna Highlights Critical Role of Consumer Experience in Healthcare and Branding, say CBX Experts
Branding veterans: Task at hand is for CVS to put consumer care first in ways that bolster loyalty and satisfaction; move to be closely watched in retail, healthcare and beyond, they say.
The pending $69 billion acquisition of Aetna by CVS could yield valuable lessons for others in the healthcare and drugstore sectors as they seek to forge stronger ties to consumers, according to veteran branding experts from CBX.
What the CVS-Aetna Deal Means for Consumers
Who needs to go to the doctor when you can go to your local CVS drug store instead? That appears to be the logic behind CVS's decision to buy health insurer Aetna for $69 billion.
