Dove apologized for a social media post that the company says "missed the mark" representing black women. The offending ad was a 3-second GIF that shows a looping image of a black woman removing a dark brown t-shirt to reveal a white woman.

Dove apologized for a social media post that the company says "missed the mark" representing black women. The offending ad was a 3-second GIF that shows a looping image of a black woman removing a dark brown t-shirt to reveal a white woman.

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Woman In Dove Ad Says Company Should Have Defended Its Vision

A woman featured in a controversial Dove ad says the spot is being misinterpreted. Lola Ogunyemi, a black woman, wrote Tuesday in the Guardian that she agreed with the company's decision to apologize for its ad, which was seen by many as racially insensitive.

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Dove Apologizes for Ad: We 'missed the mark' Representing Black Women

Dove apologized this weekend for a social media post that the company says "missed the mark" representing black women. The offending ad was a 3-second GIF hawking Dove body wash that was posted Friday to the brand's Facebook page. It was taken down Saturday.