With cars like the K900, Kia hopes to change the brand's image in the United States.

With cars like the K900, Kia hopes to change the brand's image in the United States.

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Kia's big $60,000 sedan aims to fix its big image problem

Americans buy plenty of Kia cars and SUVs. But the Korean automaker still gets no respect. For instance, I suggested to a colleague who was in the market for a new car that he should consider buying a Kia.