Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest players in the sports drink sector.
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Coca Cola is fighting Gatorade by investing in BodyArmor
Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder. Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest players in the sports drink sector.
