Altria is reportedly interested in buying a huge stake in e-cigarette maker Juul
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The biggest American cigarette company buys a $13 billion stake in the biggest e-cigarette startup
Altria, America's preeminent cigarette company, is looking beyond tobacco for growth. Fresh off a $1.8 billion investment in Canadian cannabis company Cronos Group (CRON), Altria on Thursday purchased a 35% stake in e-cigarette maker Juul, worth $12.8 billion. The Wall Street Journal was the first to report that Altria (MO) was considering an investment.
