Star India built its vast audience by spending billions on the rights to broadcast some of India's biggest sports, including the country's national obsession â cricket. It beat Facebook (FB) and Sony (SNE) to a $2.6 billion deal for the Indian Premier League, a tournament watched by nearly 500 million people in the first three weeks of the season. CREDIT: Pankaj Nangia/India Today Group/Getty Images
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Disney's next 700 million viewers might be in India
Disney's bet on Fox could soon give it a vast TV network and the leading video streaming service in a market of more than one billion people. If its blockbuster deal to buy most of 21st Century Fox goes through, Disney will gain a new audience of more than 700 million people in India, one of the world's hottest media markets.
