Bra online store,ThirdLove, announced last month that it had 1.3 million women on the wait list for its 24 new sizes, which range from a 28 to 48 band and AA through H cup, including half sizes.
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More than a million women were on the waiting list for this product
The business of bras is broken. The leading lingerie brand, Victoria's Secret, hasn't kept up with customer preferences. Shares of L Brands, the parent company, are down 46% this year.
