L'Oreal, one of the world's biggest cosmetics companies, has purchased ModiFace, a Canadian firm that specializes in artificial intelligence and augmented reality technology.
Source:	Illustration/Getty/Shutterstock

L'Oreal, one of the world's biggest cosmetics companies, has purchased ModiFace, a Canadian firm that specializes in artificial intelligence and augmented reality technology.
Source: Illustration/Getty/Shutterstock

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Why is L'Oreal buying a technology company?

The worlds of makeup and artificial intelligence came together on Friday. L'Oreal, one of the world's biggest cosmetics companies, has purchased ModiFace, a Canadian firm that specializes in artificial intelligence and augmented reality technology.